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The Sparkling Strategy: Beyond the Glitter Victoria's Secret's emphasis on "bling" – sparkly bras and high-impact designs – isn't accidental. This suggests a strategic targeting of consumers seeking statement pieces, rather than everyday comfort. While sales figures aren't available to confirm its effectiveness, this bold approach clearly aims for a high "wow" factor. Is this a risky strategy? Potentially. But it’s a calculated one, prioritizing brand image over broad appeal....